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Nike (Red) Laces Fighting AIDS
Nike has launched (Nike) Red in thirteen countries around the world, a Product Red campaign timed to coincide with World AIDS Day. The Nike (Product) RED laces are designed to fight AIDS in Africa, with 100% of the profits going to the Global Fund and to Nike football-based programs.
The UK’s Department of Health (NHS) is running a second wave of its advertising campaign featuring real children, not actors, talking about how worried they are about their parents’ smoking. The research, which was conducted on behalf of the Department of Health and polled 1,000 children in England between the ages of 7 and 13, reveals that children are so concerned about the impact of smoking on their parent’s health that they would go to considerable lengths to get them to give up, including going without Christmas presents, giving up their pocket money and even committing to complete their homework every night. Children speak to the camera in TV adverts encouraging their parents to give up smoking. The campaign invites smokers to order a free Quit Kit online or by texting KIT to 63818.
Project 0 Views: A video we should stop seeing
Amnesty International Uruguay is running “Project 0 Views“, a campaign designed to raise awareness of the violation of rights experienced by many women at the moment of birth. The campaign features a video shown from the perspective of a woman in hospital, surrounded by professionals who push her into procedures without regard for her rights. The site, (ceroviews.com.uy), features a regressive view-counter, started at 44000 views, the same number as yearly births in Uruguay. Each time someone sees the full video, the counter loses 1 view. Amnesty International Uruguay is aiming at getting down to 0. The site includes a declaration of principles and a list of rights of women in association with reproductive health.
Beats by Dr Dre Colors
The Beats by Dr. Dre Studio headphones, previously available in black or white, is now available in red, orange, green, pink, purple and blue. Dr Dre appears in the “Colors” commercial, throwing balloons full of paint at a range of models and media personalities, including DJ Mia, pro skater Justin Eldridge, lifestyle blogger Levi Maestro and Beats model Vildane Zeneli. Music is “Me & You” by Nero, from the Welcome Reality album, available on iTunes. Nero recently gave a live performance at the recently opened Beats Pop-Up store in New York. The commercial coincides with the release of the Beats by Dr Dre (Red) participation in the World AIDS Day Product Red Quilt project.
MTV Come Together with Double Ribbons
MTV Staying Alive Foundation, amFAR and fashion designer Kenneth Cole have launched a newly designed double AIDS ribbon as part of MTV Come Together, a campaign commemorating the discovery of the HIV virus thirty years ago. The new AIDS ribbon features a double loop and symbolizes the coming together of individuals and the re-doubling of efforts in the fight against HIV and AIDS. Celebrities Sarah Jessica Parker, Ke$ha, Estelle, Skylar Gray, Rose McGowan, Cyndi Lauper and Cheyenne Jackson have all pledged their support.
The road is no place to socialize
NHS Dementia Awareness
British public health service NHS is running a public awareness campaign raising awareness of dementia. Three print advertisements provide scenarios that may provide clues about early onset of dementia: a kitchen fire, an overfilled bath and a lost car.
Your Man Reminder App
Rethink Breast Cancer in Canada has released the Your Man Reminder App, a smartphone application using hot guys to remind women to stay on top of their breast health. “Our experience is that many young women are not aware of their risk for breast cancer,” said MJ DeCoteau, Executive Director, Rethink Breast Cancer. “The use of ‘hot guys’ as a reminder for women to be breast aware is actually a great way for them to learn about breast health in a non-scary way. The idea behind our education initiatives is to break through the information clutter and remind women to know their bodies and be proactive in protecting them.”